7 Inspiring Crowdsourcing Campaigns That Changed the World for Good
Trends
Oct 3
The 7 Best Crowdsourcing Campaigns That Attracted Millions for Social Good
ALS Ice Bucket Challenge - In 2014, the ALS Ice Bucket Challenge became a viral sensation, raising over $115 million for amyotrophic lateral sclerosis (ALS) research. Participants would dump a bucket of ice water over their heads and challenge others to do the same or donate to the ALS Association. The campaign not only raised significant funds but also increased awareness about the disease. Source
Charity: Water's September Campaign - Charity: Water, a non-profit organization dedicated to providing clean and safe drinking water to people in developing countries, launched the September Campaign in 2009. By encouraging people to donate their birthdays and ask for donations instead of gifts, the campaign raised over $1.2 million in its first year. Source
Movember - Movember is an annual event where men grow mustaches during November to raise awareness and funds for men's health issues, such as prostate cancer, testicular cancer, and mental health. Since its inception in 2003, Movember has raised over $800 million and funded more than 1,250 men's health projects worldwide. Source
GoFundMe for Humboldt Broncos - In 2018, a tragic bus crash involving the Humboldt Broncos junior hockey team in Canada led to a GoFundMe campaign that raised over $15 million. The funds were used to support the victims' families and the survivors. This campaign became one of the largest GoFundMe campaigns in history. Source
Team Trees - Launched in 2019 by YouTuber MrBeast and former NASA engineer Mark Rober, Team Trees aimed to plant 20 million trees by the end of the year. The campaign quickly went viral, raising over $20 million in just a few months. The Arbor Day Foundation is responsible for planting the trees. Source
Red Nose Day - Originating in the UK in 1988, Red Nose Day is a biennial event that raises money for children and young people living in poverty. The campaign encourages people to wear red noses and participate in fundraising events. Since its launch, Red Nose Day has raised over $1 billion globally. Source
Patagonia's Black Friday Campaign - In 2011, outdoor clothing company Patagonia launched a Black Friday campaign urging customers not to buy their products unless necessary, promoting environmental sustainability. The campaign raised awareness about consumerism and led to a significant increase in donations to environmental causes. Source