5 Biggest Trends in Website Building Tools

1. Artificial Intelligence Integration
   • AI is revolutionizing website building by automating design processes and offering personalized user experiences. Tools like Wix ADI (Artificial Design Intelligence) and Bookmark's AI-powered builder, AIDA, are leading the charge by creating websites based on user inputs and preferences.
   • According to a report by MarketsandMarkets, the AI market in web development is expected to grow significantly, indicating a strong trend towards more intelligent and adaptive website building tools.
2. Responsive and Mobile-First Design
   • With mobile internet usage surpassing desktop, website builders are prioritizing mobile-first design. Platforms like Squarespace and Webflow offer responsive design features that ensure websites look great on any device.
   • Google's mobile-first indexing further emphasizes the importance of mobile-friendly websites, pushing builders to adopt responsive design as a standard practice.
3. No-Code/Low-Code Development
   • The rise of no-code and low-code platforms is democratizing web development, allowing users without technical skills to create complex websites. Tools like WordPress with Elementor and Bubble are popular choices for those looking to build without coding.
   • Gartner predicts that by 2024, low-code application development will be responsible for more than 65% of application development activity, highlighting the growing trend of no-code solutions.
4. Enhanced E-commerce Capabilities
   • As online shopping continues to grow, website builders are enhancing their e-commerce features. Shopify and BigCommerce are leading the way with robust tools for managing online stores, integrating payment gateways, and optimizing for conversions.
   • Statista reports that global e-commerce sales are expected to reach $6.54 trillion by 2023, driving the demand for more sophisticated e-commerce functionalities in website builders.
5. Focus on SEO and Performance Optimization
   • Website builders are increasingly focusing on SEO and performance optimization to help users rank better in search engines. Tools like Webflow and WordPress offer built-in SEO features and performance enhancements to improve site speed and visibility.
   • With Google's emphasis on Core Web Vitals as a ranking factor, website builders are prioritizing features that enhance user experience and site performance.